In the latest of a long-running series of TV adverts for Boots, the High St chemist chain, a married couple are in bed. The wife is reading and the husband starts to snuggle up to her amorously. "Not tonight," she says. "I have a..." At that point he smiles smugly and rattles a packet of paracetamol.
You can tell a man devised that advert. Any woman worth her salt would have instantly changed tack and claimed a totally different ailment from a headache. No man would walk into a pharmacy and buy Vagisil!